Model Context Protocol (MCP) in B2B Demand Generation in business-to-business (B2B) marketing is a new thing with AI. For decades, B2B sales has been dominated by what’s often called the “spray-and-pray” approach: mass emails, untargeted ads, and large campaigns designed
Summary This paper explores the seismic shift from traditional SEO to AI-first discovery in its to an Answer Engine (AE). With AI tools like ChatGPT, Bing Chat, and Gemini now delivering direct answers instead of search links, being ranked #1 on
SEO to AEO: Why You Might Soon Be Invisible with SEO Read More »
Shift from Traditional SEO to AI‑First Discovery is paramount because the ground under search is moving. Users no longer rely on “ten blue links”; they increasingly ask AI assistants for direct answers in a conversational interface. Tools such as ChatGPT,
Shift from SEO to AI Discovery or Turn Invisible Read More »
Artificial intelligence (AI) is advancing at a breathtaking pace, reshaping industries and societies. In this environment, self-proclaimed “experts” often surface, but true leadership is built on substance: real achievements, vision, and perseverance. Equally, aspiring leaders must not assume AI is
Artificial intelligence (AI) has evolved from a speculative concept to a transformative force reshaping industries, societies, and human potential. Within the AI landscape, two terms often spark debate: Artificial General Intelligence (AGI) and Artificial Superintelligence (ASI). While both represent advanced
Introduction: Language as a Medical Tool In the rapidly globalizing world of healthcare, English proficiency is no longer optional. It’s becoming a critical asset for doctors, nurses, pharmacists, and administrators across Francophone Africa. From accessing cutting-edge research to participating in
Why English Is Critical for Doctors and Healthcare Professionals in Francophone Africa Read More »
Introduction: Why Soft Skills Matter in Global BPO In today’s global BPO and call center industry, technical knowledge is no longer enough. From India to South Africa, global clients expect support agents who not only follow scripts but who also
Soft Skills help users ask the correct questions to get the best answers in the AI Era. Explore the case for Soft Skills in this report created by Sohaara.
Soft Skills in the AI Era: The Human Edge in an Automated Age Read More »
The role of English in communication Created by Sohaara
The Critical Role of English Communication Skills in Global Professional Success Read More »
Future of AI This report was originally created by Google Cloud. All intellectual property rights, including trademarks and copyrights, belong to Google LLC. Sohaara is not affiliated with Google Cloud. This content is shared for informational purposes only and does not constitute professional
